A lot of things that are cringe are specifically that way because they violate a socially-maintained taboo. Overcoming the taboos against these sorts of actions and these sorts of topics is precisely what we should be doing.
The fact that it is cringey is exactly the reason I am going to participate
To be fair, the tuned models are arguably the most dangerous models, since they are more easily guided towards specific objectives. The fact that they release tuned models, on which the safety measures can be removed, is particularly egregious.
Though your overall point is a valid one.