I suppose that any moment when you have to choose “A or B” is actually a moment when your choices are “A or B or give up”. So the more such moments, the greater the chance of giving up.
Which seems like the reason behind one-click shopping (each click is a moment of choice “click or give up”).
I suppose that any moment when you have to choose “A or B” is actually a moment when your choices are “A or B or give up”. So the more such moments, the greater the chance of giving up.
Which seems like the reason behind one-click shopping (each click is a moment of choice “click or give up”).