The term is actually derived from the verb to “woo”.
The definition “A woo is a label for a commonly used argument or strategy to persuade” encompasses any commonly used and persuasive argument, including both valid and invalid arguments, or arguments that may or not be valid depending on how they’re used (such as the Consensus Woo).
I think however an attribute attached to each Woo of its intrinsic validity would be a good idea. That kind of data could then be used to rate experts according to how often they use bad arguments, and hence contribute to the calculation of Eliezer’s Correct Contrarian Cluster.
The fact that my usage is consistent with that I think is quite reasonable. Most people outside of the skeptics community aren’t actually familiar with the usage of the term “woo” that you’re referring too. Nonetheless, I obviously see your point here. It would be preferable if there was no usage-confusion—especially since the skeptics community is really important to me. Does anyone have an alternative suggestion?
“Fallacy” and “Rhetoric” are both more neutral and broader than “woo”. I’d even put a label on that says “Alleged fallacy” rather than “Fallacy”. Otherwise it’s simply a matter of accusing people with no way to defend themselves.
This sort of thing broadens out very quickly into Issuepedia 2.0, if you allow replies, say. It would make more sense to think about it carefully than to do it ad-hoc (although not, of course, to try to implement all features at once).
Careful incremental steps are the way to proceed. Let me explain the current step I’m taking. People generally visit TakeOnIt from a Google search to find out opinions about a particular issue that they searched for. Let’s say that they arrive at this page, to find out opinions on whether evolution is true:
I’ve annotated some of these quotes—it’s just a start—with “woos”, or whatever we want to call them. Now let’s say none of these quotes were annotated. The result? A person can be persuaded without seeing the general patterns of how they got persuaded. This happened to a friend of mine. He got persuaded by a quote where I was like: “you can’t see why this argument is duping you?!”. It took me a while to explain the persuasion tactics used in the quote. It was basically a slow process of me identifying and communicating persuasion patterns.
That’s where labeling the quotes comes in. It allows a smaller community who’s familiar with these patterns of persuasion to pre-process those patterns for the larger community. Now, there’s an additional step we could take. We could categorize the various kinds of persuasion patterns. So X is an “alleged fallacy” while Y is “rhetoric” and so on. I actually suspect that more than one category per label is required and it’s a mistake to think these labels naturally fall into discrete mutually exclusive categories. However, this label categorization step is secondary. The highest order bit is to simply label the persuasion in the first place. That’s where most of the cognitive work is.
I considered allowing a truly broader notion than a “woo”, which was simply to allow any tag at all on a quote. However, I think restricting the tags to persuasive patterns gives good focus and avoids dilution.
Perhaps you have not realized how this blows up your whole site.
At present it is a neutral record of expert opinions. Who said what. On the record.
To label something as “woo”—or even the far more innocuous “persuasion pattern”—is not a neutral act. People disagree about what is woo or not woo. They disagree about whether persuasion patterns are being used. They disagree about what constitutes a logical fallacy, both in general and in the specific.
If someone claims that the Singularity is religious woo, do I get a chance to defend myself? How?
You have just taken a giant step from recording expert opinions to trying and provide a way for your audience to accuse and counteraccuse experts of being biased. This is not a trivial step. And allowing people to label things as “woo” does not seem like the best first step.
If someone claims that the Singularity is religious woo
That’s not the same “woo” as BenAlbahari is referring to—he’s trying to impose a new term (with a different etymology) that seems to have some accidental overlap with “woo” as you seem to be using it here (which has more negative connotations). Which is a very very bad idea.
Someone claims the Singularity is a religious, theistic persuasion pattern that offers its believers a happy afterlife while others are left in the cold—to give an example of a typical and common accusation that people just make up, not based on any evidence, but because their brain completes the pattern for what they expect.
Seriously however, I see this as highly comparable to editing a controversial Wikipedia page, such as a page on George Bush or Climate Change. Ultimately the moderators get the last say, but you make the edit history transparent. I’m happy for anyone with enough rep points on Less Wrong to be a moderator on TakeOnIt. To be honest, at this point, my hunch is that any hypothetical answer I have to this question will be overshadowed by what I discover happens in practice.
Maintaining a Neutral Point of View (NPOV) is very important. The related concept is No Original Research (NOR). To express your contention in Wikipedia terms, you’re concerned that choosing “persuasion pattern labels” violates NOR, which in turn violates NPOV.
My thoughts:
Annotations are precisely that; they’re purely suggestions about the meaning of the quotes. They don’t actually alter the quotes, so the downside is bounded. To make a strange thought experiment, consider what would happen if the Chinese Government purely inserted tags on web content, rather than filtered web content. It’s not as damaging. You could perhaps even argue it could be less biased than purely unfiltered content, because it would expose the Chinese Government’s agenda.
Selecting “persuasion pattern labels” is within the acceptable bounds of NOR. Most of the labels have very specific meanings. The important question is whether a decent sized community can reach consensus on the assigning of labels. Let’s take the Less Wrong community. I would expect in most cases we’d rapidly reach consensus. Sure, there would be vigorous debate at times, but that’s no different than for Wikipedia. There’s always going to be people who will cry NPOV foul; that’s unavoidable. They can make the Conservopedia version of TakeOnIt and have all the tags have a religious focus rather than a logical one.
There needs to be guidelines for Persuasion Pattern Labels. The existing set of labels reek of the brainstorming phase. Some will be removed and I’ve obviously gone overboard with pejorative language. When these are cleaned up, I doubt there will be a serious issue with anyone labeling the Singularity with the “Religious” label. Sure, there will be a few poorly chosen labels, but so long as there’s many more well chosen than poorly chosen labels, it’s worth labeling.
P.S. Some people have suggested the term “pitch” instead of “woo”. This certainly seems to solve some of the complaints people have had about the name.
This fact is irrelevant. Only what people read in it these days matters. (History might affect present perception, but this is an indirect effect that is only visible through the effect on present perception.)
That is still present usage. I’d bet real money on finding more news headlines with “woo” in the sense of courting than in the other, more recent acceptation.
I do think the term will not serve Ben, but more due to context.
Maybe “trope”, by your analogy to TVTropes (which did help me understand what you were getting at in the first place). Outside the context of the site, where the term might have other meanings, they could be described more explicitly as something like “persuasion tropes”. (I was going to say “rhetorical tropes”, but apparently that already means something.)
I agree “persuasion tropes” captures the idea really well. I guess I’m after a term that is closer to “persuasion” than “trope”, and is simple (a single word) and catchy. “Appeal” is a word I played with, which I liked because it was already used in the names of many argument fallacies, but it seemed to me to lack a Web 2.0 sound (think Tweet, Digg, Trope).
ata asked me “why the name” so I answered. I of course agree with you that connotations are more important than etymology. Frankly however, I was hoping for deeper feedback. If connotations were the only problem I was dealing with here, then I’d be very satisfied.
I get the impression you underestimate the importance of such trivial (to fix) defects.
The “why” questions may hide plenty of depth. Why did you choose this label? If you answer with etymology, then etymology must be for you the most important not-obvious-to-the-reader consideration about this decision, singling it out from all the other reasonable options. Otherwise, why would you give this particular detail of the process of reaching the decision? (Most likely, because of rationalization-causing bias, but then it’s not the real answer to the “why” question.)
I’m open to your suggestion that I’ve underestimated its importance. What’s your alternative suggestion then? (I elaborated below in my reply to Jack on the issues with naming.)
At one point I considered having any arbitrary tag for a quote. However, this was too open-ended. I thought it made sense to constrain the meaning of the tags to the tactics used to persuade. I then started thinking about categories of such tactics, and realized that the instances of persuasive tactics didn’t neatly neatly fall into categories. I found many tactics weren’t clearly classified as an argument or a rhetorical device, but somewhere in-between. Furthermore, I realized: what value is there in even deliberating over that choice? It seemed sufficient to simply have a term that captured the general case: a persuasive tactic. Now, I could have chosen the term “argument” but then some people will complain that they’re not all arguments. That’s how the new term came about.
The term is actually derived from the verb to “woo”.
The definition “A woo is a label for a commonly used argument or strategy to persuade” encompasses any commonly used and persuasive argument, including both valid and invalid arguments, or arguments that may or not be valid depending on how they’re used (such as the Consensus Woo).
I think however an attribute attached to each Woo of its intrinsic validity would be a good idea. That kind of data could then be used to rate experts according to how often they use bad arguments, and hence contribute to the calculation of Eliezer’s Correct Contrarian Cluster.
The term “woo” is already taken; you need to choose another.
Actually, “woo” was “taken” before the year 1050:
“to seek to persuade (a person, group, etc.)...”
http://dictionary.reference.com/browse/woo
The fact that my usage is consistent with that I think is quite reasonable. Most people outside of the skeptics community aren’t actually familiar with the usage of the term “woo” that you’re referring too. Nonetheless, I obviously see your point here. It would be preferable if there was no usage-confusion—especially since the skeptics community is really important to me. Does anyone have an alternative suggestion?
“Fallacy” and “Rhetoric” are both more neutral and broader than “woo”. I’d even put a label on that says “Alleged fallacy” rather than “Fallacy”. Otherwise it’s simply a matter of accusing people with no way to defend themselves.
This sort of thing broadens out very quickly into Issuepedia 2.0, if you allow replies, say. It would make more sense to think about it carefully than to do it ad-hoc (although not, of course, to try to implement all features at once).
Or “technique”, or possibly “argument”.
Careful incremental steps are the way to proceed. Let me explain the current step I’m taking. People generally visit TakeOnIt from a Google search to find out opinions about a particular issue that they searched for. Let’s say that they arrive at this page, to find out opinions on whether evolution is true:
http://www.takeonit.com/question/27.aspx
I’ve annotated some of these quotes—it’s just a start—with “woos”, or whatever we want to call them. Now let’s say none of these quotes were annotated. The result? A person can be persuaded without seeing the general patterns of how they got persuaded. This happened to a friend of mine. He got persuaded by a quote where I was like: “you can’t see why this argument is duping you?!”. It took me a while to explain the persuasion tactics used in the quote. It was basically a slow process of me identifying and communicating persuasion patterns.
That’s where labeling the quotes comes in. It allows a smaller community who’s familiar with these patterns of persuasion to pre-process those patterns for the larger community. Now, there’s an additional step we could take. We could categorize the various kinds of persuasion patterns. So X is an “alleged fallacy” while Y is “rhetoric” and so on. I actually suspect that more than one category per label is required and it’s a mistake to think these labels naturally fall into discrete mutually exclusive categories. However, this label categorization step is secondary. The highest order bit is to simply label the persuasion in the first place. That’s where most of the cognitive work is.
I considered allowing a truly broader notion than a “woo”, which was simply to allow any tag at all on a quote. However, I think restricting the tags to persuasive patterns gives good focus and avoids dilution.
Perhaps you have not realized how this blows up your whole site.
At present it is a neutral record of expert opinions. Who said what. On the record.
To label something as “woo”—or even the far more innocuous “persuasion pattern”—is not a neutral act. People disagree about what is woo or not woo. They disagree about whether persuasion patterns are being used. They disagree about what constitutes a logical fallacy, both in general and in the specific.
If someone claims that the Singularity is religious woo, do I get a chance to defend myself? How?
You have just taken a giant step from recording expert opinions to trying and provide a way for your audience to accuse and counteraccuse experts of being biased. This is not a trivial step. And allowing people to label things as “woo” does not seem like the best first step.
That’s not the same “woo” as BenAlbahari is referring to—he’s trying to impose a new term (with a different etymology) that seems to have some accidental overlap with “woo” as you seem to be using it here (which has more negative connotations). Which is a very very bad idea.
Someone claims the Singularity is a religious, theistic persuasion pattern that offers its believers a happy afterlife while others are left in the cold—to give an example of a typical and common accusation that people just make up, not based on any evidence, but because their brain completes the pattern for what they expect.
Do I get to defend myself? How?
Let’s make this conversation non-hypothetical. Here’s your expert page on TakeOnIt. I tagged a few of your quotes with some pitches:
http://www.takeonit.com/expert/693.aspx
I see. Well, I don’t object to the labels that I see. But you’re allowing anyone to edit the pitch list. What happens in case of an edit war?
You get a cacophony.
Seriously however, I see this as highly comparable to editing a controversial Wikipedia page, such as a page on George Bush or Climate Change. Ultimately the moderators get the last say, but you make the edit history transparent. I’m happy for anyone with enough rep points on Less Wrong to be a moderator on TakeOnIt. To be honest, at this point, my hunch is that any hypothetical answer I have to this question will be overshadowed by what I discover happens in practice.
Matching a pattern is evidence.
Maintaining a Neutral Point of View (NPOV) is very important. The related concept is No Original Research (NOR). To express your contention in Wikipedia terms, you’re concerned that choosing “persuasion pattern labels” violates NOR, which in turn violates NPOV.
My thoughts:
Annotations are precisely that; they’re purely suggestions about the meaning of the quotes. They don’t actually alter the quotes, so the downside is bounded. To make a strange thought experiment, consider what would happen if the Chinese Government purely inserted tags on web content, rather than filtered web content. It’s not as damaging. You could perhaps even argue it could be less biased than purely unfiltered content, because it would expose the Chinese Government’s agenda.
Selecting “persuasion pattern labels” is within the acceptable bounds of NOR. Most of the labels have very specific meanings. The important question is whether a decent sized community can reach consensus on the assigning of labels. Let’s take the Less Wrong community. I would expect in most cases we’d rapidly reach consensus. Sure, there would be vigorous debate at times, but that’s no different than for Wikipedia. There’s always going to be people who will cry NPOV foul; that’s unavoidable. They can make the Conservopedia version of TakeOnIt and have all the tags have a religious focus rather than a logical one.
There needs to be guidelines for Persuasion Pattern Labels. The existing set of labels reek of the brainstorming phase. Some will be removed and I’ve obviously gone overboard with pejorative language. When these are cleaned up, I doubt there will be a serious issue with anyone labeling the Singularity with the “Religious” label. Sure, there will be a few poorly chosen labels, but so long as there’s many more well chosen than poorly chosen labels, it’s worth labeling.
P.S. Some people have suggested the term “pitch” instead of “woo”. This certainly seems to solve some of the complaints people have had about the name.
“Pitch” is much better. I had no idea what the “woo” link meant when I first saw it.
“Persuasion pattern” is perfect. Use that!
This fact is irrelevant. Only what people read in it these days matters. (History might affect present perception, but this is an indirect effect that is only visible through the effect on present perception.)
That is still present usage. I’d bet real money on finding more news headlines with “woo” in the sense of courting than in the other, more recent acceptation.
I do think the term will not serve Ben, but more due to context.
Maybe “trope”, by your analogy to TVTropes (which did help me understand what you were getting at in the first place). Outside the context of the site, where the term might have other meanings, they could be described more explicitly as something like “persuasion tropes”. (I was going to say “rhetorical tropes”, but apparently that already means something.)
I agree “persuasion tropes” captures the idea really well. I guess I’m after a term that is closer to “persuasion” than “trope”, and is simple (a single word) and catchy. “Appeal” is a word I played with, which I liked because it was already used in the names of many argument fallacies, but it seemed to me to lack a Web 2.0 sound (think Tweet, Digg, Trope).
Etymology of a word doesn’t get to decide the connotations elicited by it in the reader.
ata asked me “why the name” so I answered. I of course agree with you that connotations are more important than etymology. Frankly however, I was hoping for deeper feedback. If connotations were the only problem I was dealing with here, then I’d be very satisfied.
I get the impression you underestimate the importance of such trivial (to fix) defects.
The “why” questions may hide plenty of depth. Why did you choose this label? If you answer with etymology, then etymology must be for you the most important not-obvious-to-the-reader consideration about this decision, singling it out from all the other reasonable options. Otherwise, why would you give this particular detail of the process of reaching the decision? (Most likely, because of rationalization-causing bias, but then it’s not the real answer to the “why” question.)
I concede. The name is changed to “pitch”. HT loqi who suggested the name + everyone else who gave feedback.
I’m open to your suggestion that I’ve underestimated its importance. What’s your alternative suggestion then? (I elaborated below in my reply to Jack on the issues with naming.)
It’s just a really annoying sounding word. Also, neologisms should be avoided whenever possible.
Yes… the presence of unnecessary jargon is a truly loathsome feature of many classes of developed knowledge… should be avoided at all costs…
At one point I considered having any arbitrary tag for a quote. However, this was too open-ended. I thought it made sense to constrain the meaning of the tags to the tactics used to persuade. I then started thinking about categories of such tactics, and realized that the instances of persuasive tactics didn’t neatly neatly fall into categories. I found many tactics weren’t clearly classified as an argument or a rhetorical device, but somewhere in-between. Furthermore, I realized: what value is there in even deliberating over that choice? It seemed sufficient to simply have a term that captured the general case: a persuasive tactic. Now, I could have chosen the term “argument” but then some people will complain that they’re not all arguments. That’s how the new term came about.