Are utilitarians theoretically obligated to prefer that Brazil win the world cup? Consider: of the 32 participating countries, only the USA has a larger population, but the central place of soccer in Brazilian culture, and their status as hosts mean that they have more at stake in this competition. So total utility would probably be maximized by a Brazil win.
These considerations would seem to make rooting for any other team immoral from a strict utilitarian perspective. This exposes some things I find problematic about utilitarianism. For example, I also have the intuition that it is okay for people to support their own team, even if that teams victory would make hundreds of millions of Brazilians unhappy. If you are a utilitarian player playing against Brazil, are you doing something morally wrong by trying to win? This seems absurd, but I can’t see how to escape this conclusion.
So you are saying that the competition wouldn’t be any fun if everyone believed that one particular team winning was the only acceptable outcome—it would defeat the purpose of the competition (fun) and devalue it to the point that there would no longer be any difference in utility anyway. That’s basically the categorical imperative (if everyone broke their promises, there would be no such thing as promising, so the whole concept breaks down and so the rule makes no sense) Is that what you are getting at?
The problem is that not everyone does believe that Brazil should win. So I don’t think we have a good solution for an individual utilitarian reasoner in a world in which most people do not think the same way.