Imagine someone really really hyper and shortsighted is answering the question:
Why is your product better than mix-panel?
OH MY GOD it has BUNNIES on THE FRONT PAGE.
… or tone it down a bit...
Because I can like, put totally awesome stuff like BUNNIES on my version of the app!
… and then maybe take that statement and generalize it a little bit...
Because users can customize their version of the app.
Awesome users, like maybe they have this awesome hat with a huge brim or they are a ninja or something.
Add bunnies to the front page or make it so you can learn to be a pirate by using the app or order cookies to your doorstep!
Because it would be totally awesome to learn how to be a pirate and bunnies are cute and cookies are delicious and WHAT IF YOU COULD HAVE ALL OF THEM AT THE SAME TIME????