Exercise: Add as many qualifiers as you can that do not make your statement irrelevant or false.
For example:
My startup is better than MixPanel My startup is better than MixPanel at making revenue on day zero My startup is better than MixPanel at making revenue on day zero when the economy is down
My startup is better than MixPanel
My startup is better than MixPanel at making revenue on day zero
My startup is better than MixPanel at making revenue on day zero when the economy is down
Well, never mind, that didn’t work.
Exercise: Add as many qualifiers as you can that do not make your statement irrelevant or false.
For example:
Well, never mind, that didn’t work.