Can’t assume google/facebook/twitter were successful because of a master plan that hinged on their name; their success doesn’t strongly imply they were named well. Anecdotally, facebook was originally “The Facebook”, google was originally “Googol”, Twitter was once “twttr”, and Apple was named on a whim when nothing could be decided on.
Bayesian is an alien word, I still remember wondering what it was when I first saw it. Repeating a word/name aloud is the recommended way to remember them on first impression, and memorability matters, but encouraging that kind of memorability is a small factor anyway, just for the record.
Edit: Whether or not my ideas are good, I disagree that the importance of immediate reaction is overrated. It’s hard to say precisely how it has been “rated” in the conversation, but I think it matters a lot in framing the ensuing seconds of conversation.
PM me if you want my opinion without revealing the name in public.