This is a straw-manning of the use of narrative, i.e. over-using it. Try steel-manning it, which is the point of the post. For example, take this observation:
Self-image to me seems like a biased filter to pass data through.
Indeed. And biased filters are sometimes good; e.g. google “bias variance tradeoff”, or read it about it here or here. In particular, biased estimators are often more accurate than unbiased onces due to having less variance. I think use of narrative schema and other thick concepts as literal examples of this. The trick is using them wisely, instead of always or never.
Do you know the author of that page? If you do, could you try convincing them to include more examples to constrain the interpretation of their abstractions? They seem to have interesting ideas, but my understanding of them currently depends heavily on charitable-interpretation-giving rather than actual confidence that the author has a correct and well-calibrated ideas in mind...