This is an interesting point, but I strongly suspect the motivation is completely different here. Scott’s goal is to allow people to progress from the beginning to the end in digestible chunks, so as to avoid blockers. By contrast, the marketing discretization strategy assumes most of the audience won’t read the whole thing, so they try to make the parts more or less independent so different levels of attention still get some kind of message.
This is an interesting point, but I strongly suspect the motivation is completely different here. Scott’s goal is to allow people to progress from the beginning to the end in digestible chunks, so as to avoid blockers. By contrast, the marketing discretization strategy assumes most of the audience won’t read the whole thing, so they try to make the parts more or less independent so different levels of attention still get some kind of message.