I believe you meant “in contrast with vertical search like Google”.
I agree in general with your point about incentives. However, there is also another angle to consider: other companies. Google will have to keep innovating to some extent; if it doesn’t, other rival search services may do so threatening Google’s market share (although this threat would probably not be very impactful given the number of people used to Google).
I believe you meant “in contrast with vertical search like Google”.
I agree in general with your point about incentives. However, there is also another angle to consider: other companies. Google will have to keep innovating to some extent; if it doesn’t, other rival search services may do so threatening Google’s market share (although this threat would probably not be very impactful given the number of people used to Google).