I think in principle it makes sense in the same sense “highly genetic” makes sense. If a trait is highly genetic, then there’s a strong chance for it to be passed on given a reproductive event. If a meme is highly memetic, then there’s a strong chance for it to be passed on via a information transmission.
In genetic evolution it makes sense to distinguish this from fitness, because in genetic evolution the dominant feedback signal is whether you found a mate, not the probability a given trait is passed to the next generation.
In memetic evolution, the dominant feedback signal is the probability a meme gets passed on given a conversation, because there is a strong correlation between the probability someone passes on the information you told them, and getting more people to listen to you. So a highly memetic meme is also incredibly likely to be highly memetically fit.
I think in principle it makes sense in the same sense “highly genetic” makes sense. If a trait is highly genetic, then there’s a strong chance for it to be passed on given a reproductive event. If a meme is highly memetic, then there’s a strong chance for it to be passed on via a information transmission.
In genetic evolution it makes sense to distinguish this from fitness, because in genetic evolution the dominant feedback signal is whether you found a mate, not the probability a given trait is passed to the next generation.
In memetic evolution, the dominant feedback signal is the probability a meme gets passed on given a conversation, because there is a strong correlation between the probability someone passes on the information you told them, and getting more people to listen to you. So a highly memetic meme is also incredibly likely to be highly memetically fit.