If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea...
I would expect the Fun Theory Sequence to be outcompeted by advertisements for toothpaste, Axe body spray, and sports cars, at least among the general public.
Antoine de Saint Exupery
Both operations seem vitally necessary, but he’s probably right that you should start with the latter.
Has this actually been working?
I would expect the Fun Theory Sequence to be outcompeted by advertisements for toothpaste, Axe body spray, and sports cars, at least among the general public.
OK, but we’re not the general public.
http://lesswrong.com/lw/xp/seduced_by_imagination/
http://lesswrong.com/lw/ye/and_say_no_more_of_it/