If someone claims to have a value that he obviously hasn’t—it doesn’t mean that he is lying, that is, consciously presenting wrong information. In most cases I observed of such behaviour, they truly belived that they are kind, animal loving whatever positive beings, and non-consciously ignored the instances of their own behaviour which demonstrated other set of preferences—strikingly obvious for external observers.
If someone claims to have a value that he obviously hasn’t—it doesn’t mean that he is lying, that is, consciously presenting wrong information. In most cases I observed of such behaviour, they truly belived that they are kind, animal loving whatever positive beings, and non-consciously ignored the instances of their own behaviour which demonstrated other set of preferences—strikingly obvious for external observers.
“I value animals” is pretty worthless; “I value animals more than economic growth” would be more informative.