I’m not even sure that it’s such a competitive move for a company to make. Sure, you might get to sell more at the start, but then everyone has their long-lasting products and there’s no demand, so you too are stuck. It’s a viable option only if you never supply enough to satisfy demand (say, you’re a small business that constantly gets new customers, just not many), otherwise it’s a bad long term strategy.
I’m not even sure that it’s such a competitive move for a company to make. Sure, you might get to sell more at the start, but then everyone has their long-lasting products and there’s no demand, so you too are stuck. It’s a viable option only if you never supply enough to satisfy demand (say, you’re a small business that constantly gets new customers, just not many), otherwise it’s a bad long term strategy.