I don’t think “there is a massive media apparatus” implies a claim about all of the media, rather it is making an existence claim about fairly large bulk of media. Even if it is tiny as a fraction of the full media, there could still be thousands or tens of thousands of people having a core priority of decrying trans people in the media, and many more collaborating weakly, such as by supporting general conservative infrastructure.
I don’t think “there is a massive media apparatus” implies a claim about all of the media, rather it is making an existence claim about fairly large bulk of media. Even if it is tiny as a fraction of the full media, there could still be thousands or tens of thousands of people having a core priority of decrying trans people in the media, and many more collaborating weakly, such as by supporting general conservative infrastructure.