The harder challenge would be a little later—if it works, all charitable appeals will look the same.
Good one, Nancy. But we might all be more purpose-oriented. It could change us on the inside, if it worked. Even if the appeals looked the same, if people put more toward charity, the result would still be an increase in charitable behavior.
The harder challenge would be a little later—if it works, all charitable appeals will look the same.
Good one, Nancy. But we might all be more purpose-oriented. It could change us on the inside, if it worked. Even if the appeals looked the same, if people put more toward charity, the result would still be an increase in charitable behavior.