Amazon to me is a great example of not trying to exploit your customers for short term profits, instead choosing to give them the best possible experience, and now because of that, they are Amazon—that means both finding a way to not charge for shipping by refactoring their prices and offering prime, even if some customers cost them money, to avoid looking like they charge for shipping, and also to actually offer a good deal and a great interface and so on. They’re not trying to get you to buy overpriced stuff, or waste your time or maximize clicks.
Amazon to me is a great example of not trying to exploit your customers for short term profits, instead choosing to give them the best possible experience, and now because of that, they are Amazon—that means both finding a way to not charge for shipping by refactoring their prices and offering prime, even if some customers cost them money, to avoid looking like they charge for shipping, and also to actually offer a good deal and a great interface and so on. They’re not trying to get you to buy overpriced stuff, or waste your time or maximize clicks.