Forget cleverness for its own sake, optimize for the consequences.
someone reads “InSight”, their brain says “oh, I get it, they combined insight and in sight. Their name is a pun.” imagines suited marketing man. Where do you want to go for lunch?
Capturing that first thought and directing it somewhere useful is crucial
Forget cleverness for its own sake, optimize for the consequences.
someone reads “InSight”, their brain says “oh, I get it, they combined insight and in sight. Their name is a pun.” imagines suited marketing man. Where do you want to go for lunch?
Capturing that first thought and directing it somewhere useful is crucial
I think you’re right.
Good word, bad capital “S”.
I edited my suggestions to fix it.