Social pressure. Tell people “You ought to do X if you want to be a good person” actually works pretty well, if it comes at them from enough directions.
Yes, but there’s already a crowded marketplace of preachers and institutions doing just that, for different values of X. What is especially persuasive or effective about your message or methodology? Why should we expect it to be more successful than, say, PETA, or the People’s Temple?
It’s already got presence in mindspace, the basic principles are ones almost everybody agrees with, and unlike other advocacy groups it’s non-sectarian—I’d never consider doing what PETA wants because I find them to be loathsome fools, but donating to charity carries no such stigma.
Yes, but there’s already a crowded marketplace of preachers and institutions doing just that, for different values of X. What is especially persuasive or effective about your message or methodology? Why should we expect it to be more successful than, say, PETA, or the People’s Temple?
It’s already got presence in mindspace, the basic principles are ones almost everybody agrees with, and unlike other advocacy groups it’s non-sectarian—I’d never consider doing what PETA wants because I find them to be loathsome fools, but donating to charity carries no such stigma.