I appreciate you showing up to give the when-it-is-done-right perspective. To strongly oversimplify, the CIPR position appears to be that the two things contrasted in the post should really be the same thing.
Question: how much penetration does the CIPR perspective have in companies in the UK (or AMEC globally)? I’m sort of operating under the assumption here that both organizations collect data on this, such that a “X% of public companies and government agencies successfully practice AMEC principles” or similar number is available.
Thanks Ryan. I wouldn’t say they’re the same thing. Reputation is an asset (similar to social capital). Public relations is the work you do to increase the value of that asset.
I’m not aware of any data on how many organisations have adopted the framework I’m afraid. My very rough hypothesis is that the bigger the organization, the more likely they are to be using a framework along these lines.
I did find this quote from the Executive Director of Government Communications in the UK:
Across the UK Government, the AMEC Principles have helped us to make sure we are measuring what matters. The principles need to be applied in practice so I welcome this new AMEC Interactive Framework which brings these principles to life in a user-friendly way.
“It’s great to see the industry moving to reflect the integrated nature of modern communications and providing a framework for all levels – not just experts – to apply strong evaluation principles.
“This model aligns heavily with the Government Communication Service model I launched earlier this year and I would encourage everyone to use it to focus communications around outcomes to make communication demonstrably effective.
I appreciate you showing up to give the when-it-is-done-right perspective. To strongly oversimplify, the CIPR position appears to be that the two things contrasted in the post should really be the same thing.
Question: how much penetration does the CIPR perspective have in companies in the UK (or AMEC globally)? I’m sort of operating under the assumption here that both organizations collect data on this, such that a “X% of public companies and government agencies successfully practice AMEC principles” or similar number is available.
Thanks Ryan. I wouldn’t say they’re the same thing. Reputation is an asset (similar to social capital). Public relations is the work you do to increase the value of that asset.
I’m not aware of any data on how many organisations have adopted the framework I’m afraid. My very rough hypothesis is that the bigger the organization, the more likely they are to be using a framework along these lines.
I did find this quote from the Executive Director of Government Communications in the UK: