PR is about managing how an antagonist could distort your words and actions to portray you in a negative light.
There are narrow contexts in which the overwhelming purpose of PR, to the exclusion of almost any other concern, is to manage how an antagonist could distort one’s words and actions to depict one in a hostile way. That’s not the only good reason for PR in general.
Much of PR is about finding the right ways to best communicate what an organization is trying to do in an accurate way. Miscommunication may trigger others into fearing what one really intends to do and they anticipate needing to respond with hostility when one starts acting to achieve their stated goal. In such a case, one is antagonizing others by sending an errant signal. To minimize the rate of communication errors is only one example of another reason organizations engage in PR.
There are narrow contexts in which the overwhelming purpose of PR, to the exclusion of almost any other concern, is to manage how an antagonist could distort one’s words and actions to depict one in a hostile way. That’s not the only good reason for PR in general.
Much of PR is about finding the right ways to best communicate what an organization is trying to do in an accurate way. Miscommunication may trigger others into fearing what one really intends to do and they anticipate needing to respond with hostility when one starts acting to achieve their stated goal. In such a case, one is antagonizing others by sending an errant signal. To minimize the rate of communication errors is only one example of another reason organizations engage in PR.