He does, but it’s a weak reply, in my opinion. He claims that the viral marketing campaign was supposed to be only a part of the overall marketing, but that due to factors outside of his control, the funding for the more traditional marketing campaign fell through, and that the viral marketing campaign ended up being the entire marketing campaign for the movie.
He does, but it’s a weak reply, in my opinion. He claims that the viral marketing campaign was supposed to be only a part of the overall marketing, but that due to factors outside of his control, the funding for the more traditional marketing campaign fell through, and that the viral marketing campaign ended up being the entire marketing campaign for the movie.