GPT-3 based text embedding should be extremely useful for creating summaries of arbitrary text (such as, web pages or ad text) which can be fed into the existing Google search/ad infrastructure. (The API already has a less-known half, where you upload sets of docs and GPT-3 searches them.) Of course, they already surely use NNs for embeddings, but at Google scale, enhanced embeddings ought to be worth billions.
Text embeddings for knowledge graphs and ads is the most immediately obvious big bucks application.
Can you explain more?
GPT-3 based text embedding should be extremely useful for creating summaries of arbitrary text (such as, web pages or ad text) which can be fed into the existing Google search/ad infrastructure. (The API already has a less-known half, where you upload sets of docs and GPT-3 searches them.) Of course, they already surely use NNs for embeddings, but at Google scale, enhanced embeddings ought to be worth billions.
Worth noting that they already use BERT in Search. https://blog.google/products/search/search-language-understanding-bert/