Relevant post. There is a huge difference between marketing communications which is the garden-variety sort of marketing you’re talking about, and marketing research, which is about giving people the things they’ll want to buy. (And not just what they say they want to buy, but what they’ll actually put cash down for).
Relevant post. There is a huge difference between marketing communications which is the garden-variety sort of marketing you’re talking about, and marketing research, which is about giving people the things they’ll want to buy. (And not just what they say they want to buy, but what they’ll actually put cash down for).
Neither of which is, of course, the same thing as what they’ll actually enjoy the most.