This seems like it could offer some excellent hints. I’m going to try to read it later. If anyone scientifically-literate wants to summarize it for the rest of us, we’d be quite gratefully.
Just google it. The summaries I found were understandable enough.
http://www.scientificamerican.com/article.cfm?id=psychology-of-taboo-tradeoff looks fairly understandable and a bit less formal than the paper.
This seems like it could offer some excellent hints. I’m going to try to read it later. If anyone scientifically-literate wants to summarize it for the rest of us, we’d be quite gratefully.
Just google it. The summaries I found were understandable enough.
http://www.scientificamerican.com/article.cfm?id=psychology-of-taboo-tradeoff looks fairly understandable and a bit less formal than the paper.