You should contact Rudi Hoffman, an insurance middleman who has helped many people get insurance for cryonics.
I want to live in a world where cryonics ads air on TV just as often as ads for everything else people spend money on.
We do live in a world where cryonics ads air on TV just as often as ads for everything else people spend money on for the set of goods for which the demand is as high as it is for cryonics.
We do live in a world where cryonics ads air on TV just as often as ads for everything else people spend money on for the set of goods for which the demand is as high as it is for cryonics.
Marketing is in part about creating demand where there was none. This happens all the time, but it hasn’t happened here.
You should contact Rudi Hoffman, an insurance middleman who has helped many people get insurance for cryonics.
Contact for ideas, or to get him to run an ad campaign? While he definitely has the incentive, I don’t think he has the resources. I was imagining a company like Northwestern Mutual doing this, which someone like Rudi Hoffman shouldn’t want.
He would be the obvious person to hire as a consultant for the marketers to ask about how people feel about various pitches and what they tend to think and say in response. The trove of practically-oriented-evidence-about-humans on this subject contained in his head is vast. In the course of selling to people I’m sure he’s conversationally traversed nearly every line of thinking between the conclusion and various bits of evidence that people normally come up with, including the ones that make no sense. If the campaign is worth running, I’m pretty sure it would be worth hiring him for advice.
You should contact Rudi Hoffman, an insurance middleman who has helped many people get insurance for cryonics.
We do live in a world where cryonics ads air on TV just as often as ads for everything else people spend money on for the set of goods for which the demand is as high as it is for cryonics.
Marketing is in part about creating demand where there was none. This happens all the time, but it hasn’t happened here.
Contact for ideas, or to get him to run an ad campaign? While he definitely has the incentive, I don’t think he has the resources. I was imagining a company like Northwestern Mutual doing this, which someone like Rudi Hoffman shouldn’t want.
He would be the obvious person to hire as a consultant for the marketers to ask about how people feel about various pitches and what they tend to think and say in response. The trove of practically-oriented-evidence-about-humans on this subject contained in his head is vast. In the course of selling to people I’m sure he’s conversationally traversed nearly every line of thinking between the conclusion and various bits of evidence that people normally come up with, including the ones that make no sense. If the campaign is worth running, I’m pretty sure it would be worth hiring him for advice.
Ideas, feasibility and (perhaps most importantly) contacts at insurance companies.