He would be the obvious person to hire as a consultant for the marketers to ask about how people feel about various pitches and what they tend to think and say in response. The trove of practically-oriented-evidence-about-humans on this subject contained in his head is vast. In the course of selling to people I’m sure he’s conversationally traversed nearly every line of thinking between the conclusion and various bits of evidence that people normally come up with, including the ones that make no sense. If the campaign is worth running, I’m pretty sure it would be worth hiring him for advice.
He would be the obvious person to hire as a consultant for the marketers to ask about how people feel about various pitches and what they tend to think and say in response. The trove of practically-oriented-evidence-about-humans on this subject contained in his head is vast. In the course of selling to people I’m sure he’s conversationally traversed nearly every line of thinking between the conclusion and various bits of evidence that people normally come up with, including the ones that make no sense. If the campaign is worth running, I’m pretty sure it would be worth hiring him for advice.