[1] Corona. As Greg Rader and Caroline Zelonka have pointed out, the association between Corona and the beach isn’t wholly arbitrary. Corona is a Mexican beer, originally consumed (by American tourists) primarily in beach towns — so, as Greg puts it, there is at least a “circumstantial” basis for the association. Even for other products, the emotional or lifestyle associations probably have some anchor in reality.
I think the anti-skunking is more meaningful than this, because it’s genuinely a feature of the beer that makes it more suited for the beach, whereas the origin of Corona is more circumstantial. But YMMV.
That’s the footnote I mentioned:
I think the anti-skunking is more meaningful than this, because it’s genuinely a feature of the beer that makes it more suited for the beach, whereas the origin of Corona is more circumstantial. But YMMV.
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