Actually, my original suggestion (“it needs a catchy slogan”) was about promoting cryonics, actually, and the example I gave was the first thing that poped into my head
In the grandparent, you wrote:
The only reasonable argument (I don’t consider marketing considerations reasonable) is by orthonormal
In the grandparent, you wrote:
These statements seem to be in contradiction.
As I said, “I was taken aback by the reaction, and wanted to know what provoked it and how to tell whether the arguments are valid”