Perhaps there’s enough uncertainty in how durable products are that consumers’ purchase decisions don’t really depend on perceived durability, and so companies don’t focus on it? I like durable products but can’t be so confident in a product’s durability before trying it unless there’s a very strong brand or I know something verifiable about how the product is constructed.
Perhaps there’s enough uncertainty in how durable products are that consumers’ purchase decisions don’t really depend on perceived durability, and so companies don’t focus on it? I like durable products but can’t be so confident in a product’s durability before trying it unless there’s a very strong brand or I know something verifiable about how the product is constructed.