The takeaway for advertisement seems to be, “Don’t persuade, just strengthen salience of a brand or its desirable connotations.” Tobacco advertisements seem to follow this rule, it’s all happy faces or symbols of status and no content. Probably depends on how intrinsically persuasive the hypothetical arguments are though.
The takeaway for advertisement seems to be, “Don’t persuade, just strengthen salience of a brand or its desirable connotations.” Tobacco advertisements seem to follow this rule, it’s all happy faces or symbols of status and no content. Probably depends on how intrinsically persuasive the hypothetical arguments are though.