Apple’s research team seems has been working lately on AI even though Tim keeps avoiding the buzzwords eg AI, AR in product releases of models but you can see the application of AI in, neural engine, for instance. With papers like “LLM in a flash: Efficient Large Language Model Inference with Limited Memory”, I am more inclined that they are “dark horse” just like CNBC called them.
What’s up with Tim Cook not using buzzwords like AI and ML?
There is definitely something cool and aloof about refusing to get sucked into the latest hype train and I guess Apple are the masters of branding.
Apple’s research team seems has been working lately on AI even though Tim keeps avoiding the buzzwords eg AI, AR in product releases of models but you can see the application of AI in, neural engine, for instance. With papers like “LLM in a flash: Efficient Large Language Model Inference with Limited Memory”, I am more inclined that they are “dark horse” just like CNBC called them.
What’s up with Tim Cook not using buzzwords like AI and ML? There is definitely something cool and aloof about refusing to get sucked into the latest hype train and I guess Apple are the masters of branding.
Well, there are two major reasons I have constantly noted:
i) to avoid the negative stereotypes surrounding the terms (AI mostly)
ii) to distance itself from other competitors and instead use terms that are easier to understand e.g. opting to use machine learning for features like improved autocorrecting, personalized volume and smart track.