What’s up with Tim Cook not using buzzwords like AI and ML? There is definitely something cool and aloof about refusing to get sucked into the latest hype train and I guess Apple are the masters of branding.
Well, there are two major reasons I have constantly noted:
i) to avoid the negative stereotypes surrounding the terms (AI mostly)
ii) to distance itself from other competitors and instead use terms that are easier to understand e.g. opting to use machine learning for features like improved autocorrecting, personalized volume and smart track.
What’s up with Tim Cook not using buzzwords like AI and ML? There is definitely something cool and aloof about refusing to get sucked into the latest hype train and I guess Apple are the masters of branding.
Well, there are two major reasons I have constantly noted:
i) to avoid the negative stereotypes surrounding the terms (AI mostly)
ii) to distance itself from other competitors and instead use terms that are easier to understand e.g. opting to use machine learning for features like improved autocorrecting, personalized volume and smart track.