The most frequent expression I see used for this is alpha, by which people mean the temporary advantage that comes from new things in finance. It has since moved into entrepreneurship lingo. However, I note that alpha speaks to a competitive environment, where you lose the advantage because other people are doing it; it isn’t normally used to cover the situations you describe where a company shoots themselves in the foot, for example.
The most frequent expression I see used for this is alpha, by which people mean the temporary advantage that comes from new things in finance. It has since moved into entrepreneurship lingo. However, I note that alpha speaks to a competitive environment, where you lose the advantage because other people are doing it; it isn’t normally used to cover the situations you describe where a company shoots themselves in the foot, for example.