Wow. That is a beautiful commercial—which utterly transcends the particular UK locality it was originally targeted to—and remarkably different from typical PSAs of this type. (Indeed, fearing the typical scary PSA, I almost didn’t click on the link.)
Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting ‘shock and awe’ advertising so common to road safety.
Wow. That is a beautiful commercial—which utterly transcends the particular UK locality it was originally targeted to—and remarkably different from typical PSAs of this type. (Indeed, fearing the typical scary PSA, I almost didn’t click on the link.)
Apparently it was designed that way:
Updated URL.