PSAs involving traffic safety appear to be one use of manipulation for the better, as in this excellent seatbelt commercial (got the link from lukeprog’s twitter).
Wow. That is a beautiful commercial—which utterly transcends the particular UK locality it was originally targeted to—and remarkably different from typical PSAs of this type. (Indeed, fearing the typical scary PSA, I almost didn’t click on the link.)
Created to raise awareness of the importance of wearing a seatbelt, Embrace Life was deliberately developed to provide a counter-point to the hard-hitting ‘shock and awe’ advertising so common to road safety.
PSAs involving traffic safety appear to be one use of manipulation for the better, as in this excellent seatbelt commercial (got the link from lukeprog’s twitter).
Wow. That is a beautiful commercial—which utterly transcends the particular UK locality it was originally targeted to—and remarkably different from typical PSAs of this type. (Indeed, fearing the typical scary PSA, I almost didn’t click on the link.)
Apparently it was designed that way:
Updated URL.