People looking for additional resources on this matter should know that such linear models are often called “multi attribute utility models” (MAUT), and that they’re discussed extensively in the literature of decision analysis and multi-criteria decision making. They’re also used in choice models in the science of marketing.
The word “statistical” in the name used here is a bit of a red herring.
People looking for additional resources on this matter should know that such linear models are often called “multi attribute utility models” (MAUT), and that they’re discussed extensively in the literature of decision analysis and multi-criteria decision making. They’re also used in choice models in the science of marketing.
The word “statistical” in the name used here is a bit of a red herring.