As for “Don’t Be Evil”—this is something I am concerned about.
Methods of monetization must be as closely aligned with positive outcomes for the end user as possible. From what I hear, Vanguard is a great model for doing this well. I haven’t yet studied the specifics.
There must be a moat that prevents less scrupulous companies from growing faster with a copycat product. One method is to be to be donation-driven, or funded by the government. Another would be solid branding that educates as to why other monetization models aren’t a good idea. This last one feels weaker, though.
Thoughts on any of this is welcome!
Thank you for the comment, Dagon :).
I was/am looking for feedback from a high level; I want to use “nudge tech” to influence the behavior of large groups of people; I’m wondering where large projects like this might tend to fail—one example would be groups of people could get suspicious that their data is being collected if it’s not properly anonymized or provably kept on their phones.
That being said, most people I’ve talked with these last few days are hungry for specific examples—I haven’t done enough customer research yet to be sure, but I’ve shared a somewhat more specific example in another comment to Bastiaan!