They have to worry about the edge because they get their base vote no matter what
that’s true… but it is still a fact that
they would rather appeal to their base than cater to “the enemy”.
I think because in this way they charge up their base voters, which are then more willing to do some work for them, such as proselyte around, sharing on facebook, talking only about the good things of their party and the bad things of the opposite one, and that kind of stuff. In this way they can easily catch the edge voters who see the distinction between voters and politicians, because the proselytes come from other voters “just like me” and not from politicians.
I understand your point and your examples, but it is wrong to infer that conflicting subsystems are evidence of poor design or no design at all. For instance, in CMOS design of logical ports, we use PMOS(es) to pull-up and NMOS(es) to pull-down the output voltage(s). More generally, when we want to design something able to change its state in a certain state-space, we often put sub-systems which go one against the other and let the contour conditions decide where the balance will be (in the CMOS example, the contour conditions are the input(s) of the logical gate). We as human designers do this a lot, actually.
I agree with all you other points, though.