The one that really leaped out at us was the lack of openly available data regarding nature-based solutions—particularly planting trees.
Ground Truth is a two-man operation of former Canadian reforestation/afforestation contractors. Our clients usually demanded precise breakdowns of exact number of trees going into each site, species breakdown, etc. Monitoring of survival is equally rigorous.
A lot of projects around the world for carbon sequestration or habitat restoration are doing a great job of trying to be transparent, but for the most part we see no such evidence in planting projects. Mainly just grand claims.
In our minds, what’s needed for the world to take these kinds of solutions seriously is a demonstration of rigorous accounting, to avoid accusations of double-counting, greenwashing etc.
True. I’ve seen this happen firsthand.
But we will try. And maybe this is where it starts. Perhaps this audience is receptive to such a message.