This theory also generates the prediction that being ungenerous to one’s own kin should be attractive
Isn’t that what makes “Romeo and Juliet”-like stories “romantic”? When one forsakes one’s own genetic clan to elope with the mate, it signals extreme devotion to the mate and is therefore attractive.
At this point, looking up to Tolkien seems like a likely result of the Halo Effect. His quotes make him seem way too overconfident in his philosophically dubious worldviews. I think I have a lot more respect for any random rationalist blogger than one who is that sure of himself but obviously wrong in some examples that are clear to us.