It’s great to have responses more thought out than one’s original idea!
The people who would misunderstand existential risk, are you thinking it’s better to leave them in the dark as long as possible so as to not disturb the early existential risk movement, or that they will be likelier to accept existential risk once there is more academic study? Or both? The downside of course is that without publicity you will have fewer resources and brains on the problem.
I agree it is best not to mention far future stuff. People are already familiar with nuclear war, epidemics and AI-trouble(with Gates, Hawking and Musk stating their concern), so existential risk itself isn’t really that unfamiliar.
For the part about people just seeing the title and move on: you can have a suitably vague title, but even if not, what conclusions can they possibly draw from just a title? I don’t think people remember skimming over one.
I have no idea what those search terms mean, but it sounds like a good idea. Perhaps you should run such a campaign?
Ah, well paleontologists aren’t exactly our target group.
If you target people likely to understand X-risk, they should have no more crazy sounding people than X-risk currently has, should they? Like IT/computer science people, other technical degrees? Sci-fi people perhaps? Any kind of technophile?