I think there’s a good chance my answer might change if I thought about this more. But the underlying thought is that price discrimination gives consumers more choices.
Coupons are a real-world example of PD. Without them, consumers have two choices:
Consume at a higher price.
Forego consumption entirely.
With coupons, consumers have a third choice:
3. Consume at a lower price, in exchange for the fuss of keeping track of coupons.
More choice is good. Price discrimination allows people who’d otherwise be priced out of consumption to get more of what they want.
I think there’s a good chance my answer might change if I thought about this more. But the underlying thought is that price discrimination gives consumers more choices.
Coupons are a real-world example of PD. Without them, consumers have two choices:
Consume at a higher price.
Forego consumption entirely.
With coupons, consumers have a third choice:
3. Consume at a lower price, in exchange for the fuss of keeping track of coupons.
More choice is good. Price discrimination allows people who’d otherwise be priced out of consumption to get more of what they want.