Business “jargon” and “buzzwords” are unfairly maligned by people who aren’t used to corporate culture. First of all, a lot of them originally referred to specific important concepts, and then got overused as generic applause lights — e.g. “disruptive innovation” is actually a really useful idea in its original meaning. But, second of all, it’s honestly just handy to have stock phrases if you need to keep talking fluently without awkward pauses.
Many people respond well to it, but smooth-sounding-emptiness is a corruption. Having overlap between your set of really-useful-idea words and your stock-phrase-for-fluency words seems like it has the potential to be really bad for your long-term ability to think clearly.
Many people respond well to it, but smooth-sounding-emptiness is a corruption. Having overlap between your set of really-useful-idea words and your stock-phrase-for-fluency words seems like it has the potential to be really bad for your long-term ability to think clearly.