It seems to me that their priority is find a pipeline that scales. Scaling competitions are frequently long-tailed, which makes them winner-take-all. A winner-take-all system has the bonus benefit of centralized control. They only have to talk to a small number of people. Working through a single distributor is easier than wrangling a hundred different authors directly.
It seems to me that their priority is find a pipeline that scales. Scaling competitions are frequently long-tailed, which makes them winner-take-all. A winner-take-all system has the bonus benefit of centralized control. They only have to talk to a small number of people. Working through a single distributor is easier than wrangling a hundred different authors directly.