This was made famous by Heinz Ketchup in the 1970s. They surveyed consumers and found they were losing market share because their ketchup was so hard to get out of the bottle because it was so thick. So they made a series of “It’s Slow Good!” commercials implying that pouring slower was, for some reason, a good thing. And it worked.
This was made famous by Heinz Ketchup in the 1970s. They surveyed consumers and found they were losing market share because their ketchup was so hard to get out of the bottle because it was so thick. So they made a series of “It’s Slow Good!” commercials implying that pouring slower was, for some reason, a good thing. And it worked.