For some values of “not profitable” yes. The point is that the “profits” must came in the form of success, achievement and status. Not necessarily money, although indeed money is the most common form of success, achievement and status in a commercial, peaceful period of history. Jobs may have been a stellar general during WW2, and in that case making headlines and history books would be the “profit”, not the generals salary.
For some values of “not profitable” yes. The point is that the “profits” must came in the form of success, achievement and status. Not necessarily money, although indeed money is the most common form of success, achievement and status in a commercial, peaceful period of history. Jobs may have been a stellar general during WW2, and in that case making headlines and history books would be the “profit”, not the generals salary.