Yeah, I think the initial exclusivity of Facebook really helped. I went to a school near Harvard at the time Facebook launched, and we were all vaguely aware of the site when it first launched as a Harvard-only site. It then expanded to include our school and a few others—maybe ten or so, all quite prestigious—and there was widespread adoption almost instantaneously on our campus. I think the sense of being invited to join an exclusive club had a lot to do with that. I don’t know if Zuckerberg intended it, but playing on the elitism of college students was a very effective strategy to achieve rapid adoption at the early stage, and of course once that was achieved, there was enough momentum to ensure success once the site steadily opened up to larger and larger populations.
Yeah, I think the initial exclusivity of Facebook really helped. I went to a school near Harvard at the time Facebook launched, and we were all vaguely aware of the site when it first launched as a Harvard-only site. It then expanded to include our school and a few others—maybe ten or so, all quite prestigious—and there was widespread adoption almost instantaneously on our campus. I think the sense of being invited to join an exclusive club had a lot to do with that. I don’t know if Zuckerberg intended it, but playing on the elitism of college students was a very effective strategy to achieve rapid adoption at the early stage, and of course once that was achieved, there was enough momentum to ensure success once the site steadily opened up to larger and larger populations.