Yours is an exciting project and I wish you the best—I can’t wait to see what comes out of it.
Thanks!
Your major hurdle probably isn’t going to be marketing-in-general, but specifically finding an answer to the why of the above observation.
I have a pretty good idea as to why at this point. Some of it is because it’s pretty difficult to sort out the touted-and-good stuff from the touted-and-overhyped stuff in education research. The popularity of a theory and the status of a researcher making a given comment both have vastly more weight in this field than they should, possibly more even than empirical evidence. It’s unpopular to overthrow widely cited theories with findings from neuroscience, for instance. There’s virtually no control for cognitive biases from what I’ve been able to tell.
That said, you’re right in that it’s possible that I’ve just missed something critical and that the stuff I’m thinking of applying flat-out doesn’t work like I expect it will. That’s why I’m going to spend a few years doing some rational research verifying the methods and working out the pragmatics before I actually start the business.
Still, you might be interested in this fellow’s writings, as they have been quite influential among a crowd which substantially overlaps the readership of LW: he writes about “entrepreneurship as a practice that can be managed rather than purely an art form to be experienced”.
I think this is the same fellow EvelynM suggested, yes? I’ll certainly take a look, although I’m skeptical for reasons I mentioned in my reply to EvelynM.
Thanks!
I have a pretty good idea as to why at this point. Some of it is because it’s pretty difficult to sort out the touted-and-good stuff from the touted-and-overhyped stuff in education research. The popularity of a theory and the status of a researcher making a given comment both have vastly more weight in this field than they should, possibly more even than empirical evidence. It’s unpopular to overthrow widely cited theories with findings from neuroscience, for instance. There’s virtually no control for cognitive biases from what I’ve been able to tell.
That said, you’re right in that it’s possible that I’ve just missed something critical and that the stuff I’m thinking of applying flat-out doesn’t work like I expect it will. That’s why I’m going to spend a few years doing some rational research verifying the methods and working out the pragmatics before I actually start the business.
I think this is the same fellow EvelynM suggested, yes? I’ll certainly take a look, although I’m skeptical for reasons I mentioned in my reply to EvelynM.