I added “Given these problems, why are people still tolerating the status quo (if they are)?” to the template. Does that capture your idea well enough?
I think that’s a good snapshot of the concept I’m trying to get at. It asks what benefits the status quo may silently be providing, which a competitor would have to match or exceed to gain acceptance.
I added “Given these problems, why are people still tolerating the status quo (if they are)?” to the template. Does that capture your idea well enough?
I think that’s a good snapshot of the concept I’m trying to get at. It asks what benefits the status quo may silently be providing, which a competitor would have to match or exceed to gain acceptance.